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Celebrity Dentist: 3 Reasons Quitting Whitening Toothpaste Made My Teeth Whiter, Cleaner, and Healthier
What if everything you love about whitening toothpaste is secretly ruining your smile? Read this article to understand the risks before you brush your teeth tonight.
From the Desk of
Dr. Ilon Choai
Dr. Ilon Choai is a Miami based dentist who works strictly with an exclusive list of movie stars, pro athletes, famous politicians, and other A-list celebrities who depend on him to keep their smiles flawless.
4 Min Read
1. My mouth and gums stopped getting irritated
Growing up, I dealt with red gums and annoying canker sores.
At first, I thought it was my diet. But after testing different kinds of toothpaste, I realized the culprit was an ingredient called Sodium Lauryl Sulfate (SLS).
SLS is the ingredient in toothpaste that makes it foam up when you brush.
But that foam hides a dark secret.
Studies show a clear link between SLS and common mouth sores.
It turns out I was scrubbing my sensitive gums with a chemical meant for heavy cleaning.
Once I walked away from toothpaste with SLS, my mouth stopped breaking out and felt normal again.
2. My mouth stopped being so dry all the time
Bad breath doesn't mean your mouth is dirty. It means your mouth is dry.
Saliva is your body's natural mouthwash. It kills the bacteria that makes your breath smell bad.
But whitening toothpaste has harsh ingredients that dry your mouth out.
And once your mouth dries out? Those smelly bacteria multiply fast.
As soon as I switched to a different toothpaste, my natural moisture came back, and my breath stayed clean & fresh for hours after brushing.
3. My enamel stopped getting sanded down like sandpaper
Most people assume whitening toothpaste works by bleaching your teeth white. But it's more like sandpaper.
It scrapes down the dirty, stained enamel on your teeth so the clean, white enamel underneath shows instead.
But there's a catch.
Right below your white enamel sits a layer called dentin, which is naturally yellow.
Every time you brush with whitening paste, you scrape more white enamel away.
Eventually, the enamel gets so thin that the yellow layer underneath shows right through.
Once that enamel is gone, it's gone for good. And you won't know you overdid it until the damage is done.
What I Brush With Now
I knew what I had to avoid. The harder question was what to use instead.
I searched the shelf for years.
Everything either had the same detergent or traded it for something worse.
So I stopped searching and started mixing. At home, by hand, with baking tools.
My friends and family found the whole thing hilarious.
The dentist who quit toothpaste and mixed his own in the kitchen.
It was a running joke for months, and I will admit the joke was fair.
Then my VIP patients started asking for it. When people who earn a living with their smile want your homemade formula, you pay attention.
So I turned it into a real product.
Toothpaste anyone could get, not just the people in my chair.
Over a million people have tried it since. It sits on shelves in Target.
It ranks in the top 10 on Amazon and TikTok Shop.
And what I'm most grateful for is when people tell me their mouth feels good again, brushing stopped being a chore, and they smile without thinking about it.
It's called NOBS. It's toothpaste as a tablet.
They give your teeth the whitening effect you want while supporting your oral health and making your teeth feel stronger.
Instead of using cheap chemicals to force a bunch of foam or sand your enamel down like sandpaper…these tablets work with your mouth's natural environment.
People who used to wake up with terrible morning breath or painful canker sores are suddenly noticing their mouths feel clean, fresh, and healthy all day long.
If you want to read more and discover why these tiny tablets are replacing traditional toothpaste in bathrooms everywhere...
What Happened When Strangers Tried It:
Krista G. — "I have been using these for almost a year and the difference in how my teeth feel is real. They feel smoother. My breath stays fresh. I don't dread brushing anymore."
Lauren M. — "This is my third NOBS order. I love how clean and fresh my mouth feels after brushing. I also have noticed improvement in my sensitive teeth!"
Oskey S. — "I have always had awful morning breath, but I've been using NOBS for about a week now and have noticed it drastically improve even after the first day of using!"
C.F. — "I was very skeptical at first trying this brand of toothpaste. Wasn't expecting this product to work, to be honest. I'm super poor, so I break these into smaller bits to make them last longer (sorry, biöm, but it's true)."
Tanisha C. — "I was a longtime Sensodyne user. I tried NOBS because a friend wouldn't shut up about them. My teeth feel cleaner. My breath stays fresh longer. I don't think I'll go back."
Patricia P. — "I waited months to try this stuff. Had zero expectations. Wasn't expecting it to actually work. It did. I'm a customer for life."
Rachelle G. — "I'm sitting here right now running my tongue across my teeth. I just keep doing it. They've never felt this smooth."
Ynez E. — "Travel with these everywhere now. No leaks. TSA doesn't care. The glass jar feels nicer than any tube I've owned."
>>> Click Here to See What NOBS Can Do For Your Smile
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